Airbnb - Adding a feature

In this project, my goal was to research and determine what features would be most valuable to Airbnb users and design it.

The Challenge

Design and conceptualize a new feature for Airbnb that helps users build their trips and find attractions after they reserve a place.

Outcomes

A reimagined features that help the user build and prepare his trip based on his preferences and his trip type using airbnb experience

About the project and the process

In this project, my goal was to research and determine what features would be most valuable to AirBNB users and design it.
Since I used Airbnb myself, I was able to learn what value the service could add to users beyond reserving a place to stay.
Then, I conducted a value proposition design to decide which feature to add to the product.
The research helped me understand the pains, gains, and tasks users need to accomplish when they want to explore a new city.

The process

During this project, I tried a different approach that would help me identify which features to create.
I did an online workshop with four users based on method I’ve read on this book

1. Identify the gains, pains and jobs of the users when they are traveling to a new city in the world

2. Next, each pain, gain, and task was rated by the participants to decide on which feature to focus on

3. We chose three pains and three gains, and tried to found a solution by "how might we" questions

4. We provided solutions to "how might we" questions. The solutions gave me ideas of what the feature should look like and how to solve the user problems

The Crazy Eight

In the next steps, i challenge myself by the crazy 8 task.

Generate eight ideas in only eight minutes
Only 8 minutes were spent drawing some of the solutions we provided.
Our goal was to provide a visual solution by taking one minute for each of the eight tiles on a page.I get ideas for the screens and a visual representation of the feature with this mission.

User Journey

The flow below illustrates how tourist can find attractions in a new city and what they need to do to find local and non-touristic attractions.

Journey Map

Then I created a journey map that outlines the steps a user needs to take until he finds the activities he wants to do

After this research I found that the pain of the user who travelling to a new city is to find non-touristic attraction through “local eyes” and prepare his path. Tourists in a new city also want to meet locals and get a sense of the local culture.
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In addition, people who rent out AirBnb are interested in showing their city and meeting people from different cultures.
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This feature helps the users find attraction in their preferences and build the trip.